The Ultimate Glossary of Terms About Typography In Graphic Design

What is typography?

Typography is everywhere we look. It’s in the books we read, on the websites we visit, even in everyday life—on street signs, bumper stickers, and product packaging.
examples of typography
But what exactly is typography? Simply put,typography is the style or appearance of text. It can also refer to the art of working with text—something you probably do all the time if you create documents or other projects for work, school, or yourself.

Common types of fonts

Typography can be an intimidating subject, but it doesn’t have to be. You only need to know a little to make a big difference in the stuff you do every day. So let’s get started. First, somecommon types of fonts and what you need to know about them.

Serif fonts

Serif fonts have little strokes called serifsattached to the main part of the letter.
example of a serif font
Because of their classic look, they’re a good choice for more traditional projects. They’re also common in print publications, like magazines and newspapers.
serif fonts in a magazine

Sans serif fonts

Sans serif fonts don’t have that extra stroke—hence the name, which is French for without serif.
sans serif fonts
This style is considered more clean and modern than serif fonts. Also, it tends to be easier to read on computer screens, including smartphones and tablets.
sans serif fonts on a website

Display fonts

Display fonts come in many different styles, like script, blackletter, all caps, and just plain fancy.
display fonts
Because of their decorative nature, display fonts are best for small amounts of text, like titles and headers and more graphic-heavy designs.
using display fonts

Choosing a font

In a way, fonts have their own language. They all have something to say beyond the words on the page. They can come across as casual or neutral, exotic or graphic. That’s why it’s important to think about your message, then choose a font that fits.
choosing a font style

Fonts to avoid

Some fonts come with extra baggage, including Comic Sans, Curlz, and Papyrus. There’s nothing particularly wrong with these fonts—they just have a certain reputation for being outdatedand overused.
commonly overused fonts
If you find yourself tempted by them, think twice and consider using something else. There are many fonts with a similar look and feel that are less likely to detract from your message.

Combining fonts

When deciding which fonts to use, less is more. It’s best to limit yourself to one or two per project. If you need more contrast, try repeating one of your fonts in a different size, weight, or style. This trick is practically foolproof for creating interesting combinations that work.
combining different fonts
You’ve probably heard that opposites attract. The same is true for fonts. Don’t be afraid tocombine font styles that are different but complementary, like sans serif with serif, short with tall, or decorative with simple. This can be challenging at first, but don’t despair. Look to other designs for inspiration, and soon you’ll get the hang of it.
common font combinations

Other important terms

Maybe you’ve heard terms like kerningleadingtracking, and hierarchy. For those with more experience, these concepts are essential for creating professional-looking designs. As a beginner, you don’t need to know everything about these terms—just enough to inform your work and help you talk about design with more confidence.
talking about design to a crowd

Hierarchy

Hierarchy is used to guide the reader’s eye to whatever is most important. In other words, it shows them where to begin and where to go next using different levels of emphasis.
text hierarchy
Establishing hierarchy is simple: Just decide which elements you want the reader to notice first, then make them stand out. High-level items are usually larger, bolder, or different in some way. Remember to keep it simple and stick to just a few complementary styles.
using hierarchy on a business card

Leading

Leading (rhymes with wedding) is the space between lines of text, also known as line spacing.
leading, or line spacing
If you’re not sure how much line spacing to use, don’t fret—the default is usually fine. The goal is to make your text as comfortable to read as possible. Too much or too little spacing, as in the example below, can make things unpleasant for the reader.
too much or little line spacing makes the text hard to read

Tracking

Tracking is the overall space between characters, sometimes called character spacing. Most programs let you condense or expand this depending on your needs.
text tracking, or character spacing
In some designs, you might adjust your tracking to create a certain artistic effect. It can also help you fix fonts that are poorly spaced to begin with.
adjusting tracking

Kerning

Kerning is the space between specific characters. Unlike tracking, it varies over the course of the word because each letter fits together differently.
example of kerning
Some fonts have what we call bad kerning, making certain letters look improperly spaced. If a font you’re using has bad kerning, it’s best to cut your losses and choose something else.
example of bad font kerning

Putting it all together

Well-crafted text can mean the difference between something ordinary and something extraordinary—even if you’re just getting started with design. All it takes is an interest in typography and you’ll start to notice more, see more, and be able to do more in your own work.
example of different projects

We hope you enjoyed learning the basics of typography!

The Advanced Guide to Colours In Graphic Design

The power of color

Color plays a vital role in design and everyday life. It can draw your eye to an image. Sometimes it can trigger an emotional response. It can even communicate something important without using words at all.
stoplight
So how do we know which colors look good together and which ones don’t? The answer is simple: Color theory.
Artists and designers have followed color theory for centuries, but anyone can learn more about it. It can help you feel confident in many different situations, whether it’s choosing colors for a design or putting together the perfect outfit. With a little insight, you’ll be looking at color in a whole new way.

Color basics

Let’s start at the beginning with a refresher on the basics. Remember learning about primary and secondary colors in school? Then you already have some knowledge of color theory.
box of crayons
Secondary colors are created by combining two primary colors. Red and yellow make orange; yellow and blue make green; and blue and red make purple.
red, orange, yellow, green, blue, purple dots
If we mix these colors together, we get even more in-between shades, like red-orange and yellow-green. All together, they form what’s called a color wheel. (You can probably see where it gets its name.)
color wheel

A closer look

Now that you know about the color wheel, let’s take it one step further with huesaturation, and value. These are terms you might not encounter in daily life, but they’re the key to understanding more nuanced colors—like all those little paint chips at the home improvement store.
paint chips

Hue

Hue is the easiest one; it’s basically just another word for color. In the example below, you might describe the hue as coral pink or light red, depending on your interpretation.
hue

Saturation

Saturation refers to intensity—in other words, whether the color appears more subtle or more vibrant. Highly saturated colors are brighter or richer. Desaturated colors have less pigment and therefore less oomph.
saturation

Value

Value has to do with how dark or light the color is, ranging from black to white. As you can see below, this gives us many different shades, from a deep reddish brown to a light pastel pink.
value

Creating color schemes

So how do we put this all together to create professional-looking color schemes? There are actually tried-and-true formulas based on something called color harmony that can help.
chemistry set
Color harmony uses the color wheel to illustrate time-tested color combinations. We’ll explore some of the most common types of harmony below.

Monochromatic

The easiest formula for harmony is monochromatic because it only uses one color or hue. To create a monochromatic color scheme, pick a spot on the color wheel, then use your knowledge of saturation and value to create variations.
monochromatic
The best thing about monochromatic color schemes is that they’re guaranteed to match. The colors suit each other perfectly because they’re all from the same family.

Analogous

An analogous color scheme uses colors that are next to each other on the wheel, like reds and oranges or blues and greens.
analogous
Don’t be afraid to play with the palette and create your own unique interpretation. That’s what color harmony is all about; the formulas are merely starting points to help guide and inspire you.
analogous variation

Complementary

Complementary colors are opposite each other on the wheel; for instance, blue and orange or the classic red and green.
complementary
To avoid complementary color schemes that are too simplistic, add some variety by introducing lighter, darker, or desaturated tones.
complementary variation

Split-complementary

split-complementary color scheme uses the colors on either side of the complement.
split complementary
This gives you the same level of contrast as a complementary color scheme but more colors to work with (and potentially more interesting results).

Triadic

triadic color scheme uses three colors that are evenly spaced, forming a perfect triangleon the wheel.
triadic
These combinations tend to be pretty striking—especially when they include primary or secondary colors—so be mindful when using them in your work.

Tetradic

Tetradic color schemes form a rectangle on the wheel, using not one but two complementary color pairs. This formula works best if you let one color dominate while the others serve as an accent.
tetradic

Avoiding common mistakes

There are a few classic dos and don’ts when it comes to color. For instance, have you ever seen colors that seem to vibrate when they’re placed next to each other?
clashing colors
The solution is to tone it down—literally—and there’s a simple way do it. Start with one color, and try adjusting its lightnessdarkness, or saturation. Sometimes a little contrast is all your color palette needs.
visually pleasing colors
Readability is an important factor in any design. Your colors should be legible and easy on the eyes, especially when working with text.
Sometimes that means NOT using color—at least not in every little detail.
clashing website
Neutral colors like black, white, and gray can help you balance your design, so when you douse color, it really stands out.
pleasing website

Choosing the right colors

Every color sends a message. It’s important to consider the tone of your project, and choose a color palette that fits.
For example, bright colors tend to have a fun or modern vibe.
modern business card
Desaturated colors often appear more serious or businesslike.
conservative business card
Sometimes it just depends on the context. With practice and creativity, there’s no limit to what you can do.
contrasting businesses

Finding inspiration

You can find ideas for color schemes in all kinds of interesting places, from advertising and branding to famous works of art.
classical painting
You can even use a web resource to browse color palettes or generate your own.
Experienced designers often take inspiration from the world around them. There’s nothing wrong with finding something you like and making it your own.
online color resource

Putting it all together

Everywhere you look, there’s color, color, and more color. It can be intimidating to use it in your work, but it doesn’t have to be. Just keepexperimenting, and remember what you’ve learned about color theory. Soon, choosing great-looking colors will feel like second nature.
color-coordinated outfit

We hope you enjoyed learning the basics of color!

Layout And Composition In Graphic Design: It’s Not as Difficult as You Think

What is composition?

In many ways, layout and composition are the building blocks of design. They give your work structure and make it easier to navigate, from the margins on the sides to the content in between.
document mockup
Why is composition so important? In short, it’s the way your content is arranged. It doesn’t matter if you’re working with text, images, or elements in a graphic; without a thoughtful, well-composed layout, your work would basically fall apart.

Five basic principles

The key to mastering layout and composition is to think like a designer. Luckily, it’s easier than it sounds. There are five basic principles that can help you transform your work and sharpen your eye for design. Keep them in mind during your next project, and look for ways to apply them.
proximity, white space, alignment, contrast, repetition

Proximity

Proximity is all about using visual space to show relationships in your content. In practice, it’s pretty simple—all you have to do is make sure related items are grouped together (for instance, blocks of text or elements in a graphic, as in the example below).
business card
Groups that are NOT related to each other should be separated to visually emphasize their lack of a relationship. All in all, this makes your work easier to understand at a glance, whether it’s purely text or something more visual.
recipe, family tree

White space

White space is an important part of every composition. Now, this doesn’t mean literal white space; it just means negative space, like the spaces between your content, between lines, and even the outer margins.
real estate business
There’s no one way to use white space correctly, but it’s good to understand its purpose. White space helps you define and separate different sections; it gives your content room to breathe. If your work ever starts to feel cluttered or uncomfortable, a little white space might be just what the doctor ordered.
inspirational poster

Alignment

Alignment is something you deal with all the time, even if you don’t realize it. Whenever you type an email or create a document, the text is aligned automatically.
proper text alignment
When aligning objects by yourself (for instance, images or separate text boxes), getting it right can be tricky. The most important thing is to be consistent.
It might help to imagine your content arranged inside of a grid, just like the example below. Notice how there’s an invisible line centering each image to the text? Each grouping is also evenly spaced and aligned, with equal-sized margins.
properly alignment graphic
It’s this attention to detail that makes the composition easier to navigate. Without consistent alignment, your work could start to feel disorganized.

Contrast

Contrast simply means that one item is different from another. In layout and composition, contrast can help you do many things, like catch the reader’s eye, create emphasis, or call attention to something important.
To create contrast in the example below, we’ve used color, more than one style of text, and objects of differing sizes. This makes the design more dynamic and, therefore, more effective at communicating its message.
warning sign

Hierarchy

Contrast is also closely tied to hierarchy, which is a visual technique that can help the viewer navigate your work. In other words, it shows them where to begin and where to go next using different levels of emphasis.
proper text hierarchy
Establishing hierarchy is simple: Just decide which elements you want the reader to notice first, then make them stand out. High-level or important items are usually larger, bolder, or more eye-catching in some way.
save the date postcard

Repetition

Repetition is a reminder that every project should have a consistent look and feel. This means finding ways to reinforce your design by repeating or echoing certain elements.
powerpoint title slide
For instance, if you have a specific color palette, look for ways to carry it through. If you’ve chosen a special header style, use it every time.
powerpoint chart slide
It’s not just for aesthetic reasons—being consistent can also make your work easier to read. When viewers know what to expect, they can relax and focus on the content.
powerpoint graph slide

Putting it all together

You might say layout and composition are the unsung heroes of design. It’s easy to overlook their role, but they’re part of everything you do.
bat signal
The principles you just learned can help you elevate any project. All it takes is a little attention to detail and you can create beautiful, professional-looking compositions.
restaurant menu

We hope you enjoyed learning the basics of composition!

Things About Images In Graphic Design Your Peers Wants to Know

The power of images

Images can be a powerful force in design. No matter what the subject, we’re naturally drawn to them. From beautiful, high-definition photosto carefully crafted graphics, they’re usually the first thing we see.
powerpoint slide - fish with hook
However, images aren’t just for decoration. In design, they’re the hook that draws the viewer in. Compelling visuals can help you connect with the audience—and make a strong impression—before they’ve even read a single word.

Finding images

You don’t have to be an artist to use images in your work. All it takes is a little creativity and a willingness to think outside the box. With the right resources, you can learn to set your designs apart. First: finding high-quality images for almost any type of project.
stock image grid

Using stock

Maybe you’re handy with a camera or have some graphic design experience—that’s great! If not, don’t panic. There are countless online sources that offer images for exactly this purpose.
stock image site
The truth is, most people (including professionals) rely on free or low-cost images called stock. Stock is perfect when you need something specific—for example, a photo of a tiny dog in a teacup—and you don’t have the time or resources to create it yourself.
photo of puppy in cup

Choosing effective stock

Most stock image sites let you browse or searchtheir offerings. Look for results that are relevantto your project, but also unique in some way.
stock search results
In this example, we’ve searched for the word travel. The image below would be a fine choice because it subtly illustrates the concept but has a personal feel.
girl with travel bag
As viewers, we’re are naturally drawn to images that feel authentic, like distinct but believable photos and graphics that tell a story. The best images are somewhat open ended. They set the tone for your project but leave room for interpretation.
photo and graphic examples
Some stock images are just too generic to be effective. For instance, how many times have you seen a business presentation with something like the graphic below?
out-of-date teamwork graphic
For a more modern, professional design, avoid images that lack context or are too literal in meaning. Instead, look for imagery that’s connected to your work, but in a more subtlerelatable way.
co-workers collaborating

Image usage rights

Almost every stock image has a license that states how it can be used. Some are very generous and ask for little or nothing in return. Others are more restrictive and can have serious legal ramifications if disobeyed.
Before you use a stock image, make sure you understand the license associated with it (you might need to do some research if it isn’t clearly explained). If the license isn’t listed alongside the image, double check the stock provider’s policies or FAQs.

The importance of quality

Of course, it’s not just about content. There’s also a technical side to images, which can have a big impact on your design. It doesn’t matter if the photo you’ve chosen is absolutely perfect in every other way. If it’s blurry or pixelated, it could give the wrong impression.
pixelated marketing mailer
Look for high-quality images that are sharp, clear, and free of distortion. In general, bigger is better, because it gives you more to work with. A large, high-resolution image can always be cropped or sized down, depending on the needs of the project.
making an image smaller
Unfortunately, it doesn’t work the other way around. If you enlarge a small image—in other words, make it bigger than its original size—there will be a noticeable loss in quality. The image will become blurry and/or distorted, as in the example below.
making an image bigger

Raster vs. vector

There’s a reason small images lose quality when you enlarge them. It’s because they’re made up of thousands—sometimes even millions—of tiny little pixels. The word for this type of image is raster.
illustration of pixels
When you view a raster image at its original size or smaller, the pixels are invisible—they’re just too small to see. They only become apparent when you zoom in or make the image larger.
zoomed in on pixels
Vector graphics are quite different from raster. You can make them any size, big or small, without losing quality. In the example below, the image has been enlarged, but there’s no pixelation—not even a little bit.
illustration of vector
That’s because vectors are made of something more complex than pixels. They’re rendered using a special form of geometry. You’re not likely to find vector graphics outside of professional design settings, but it’s good to know what they are.
vector anchor points

Editing images

Few stock images are perfect as is, even if they’re technically high-quality ones. Maybe the image is the wrong size or the colors could use some work. Fortunately, even basic programs let you make simple adjustments. Look for these options the next time you need to fix or enhance an image.
image edited for powerpoint

Cropping

Cropping can be used to change the size, shape, or focus of an image, making it useful in many different situations.
cropping illustration
Try this feature if your graphic is the wrong dimensions, or if it includes something you’d rather cut out.
person cropped out

Resizing

Resizing an image will ensure it’s the perfect fit for your project. Just remember that you can’t make an image bigger than its original size without affecting its quality.
resizing illustration
If the image you’re working with simply isn’t big enough, it’s best to choose something else. You can also find a creative way to work with the image size you have. In the example below, we’ve added a background image instead of enlarging the portrait.
with feature image

Other adjustments

Cosmetic adjustments let you enhance certain image qualities, including brightness, contrast, saturation, and color.
image adjustments side by side
If your favorite program offers filters or presets, you can change your image dramatically with very little time and effort.
image filter app

Putting it all together

Adding photosgraphics, and other visuals to your work is a great way to make it more engaging. Even a simple background image can transform your design into something special.
brochure with photos and graphics
Just remember what you’ve learned about image quality—both technical and conceptual—and your work is sure to stand out for the right reasons.
brochure cover with quality checklist

We hope you enjoyed learning the basics of images!

The Top Reasons People Succeed in the Fundamentals Of Design In Graphic Design That You Don’t Known

The basis of art, design, and more

The fundamentals of design are the foundation of every visual medium, from fine art to modern web design. They’re even present in seemingly unimportant details, like the fonts that make up most compositions.
painting featured on fine art website
What do these examples have in common? Some very basic elements, including lineshapeformtexture, and balance. They might not seem like much on their own, but together, they’re part of almost everything we see and create.
element examples
The fundamentals can be intimidating at first, especially if you don’t consider yourself an artist. But keep an open mind—there’s a lot they can teach you about working with differentassets and creating simple visuals from scratch.

Line

A line is a shape that connects two or more points. It can be fat, thin, wavy, or jagged—the list goes on. Every possibility gives the line a slightly different feel.
line diagram
Lines appear frequently in design; for example, in drawings and illustrations. They’re also common in graphic elements, like textures, patterns, and backgrounds.
webpage with illustration and background
Lines can be used in more humble compositions, too—for organization, emphasis, or just decoration. In the example below, lines have been used to create a flow chart that guides the reader’s eye from one element to the next.
presentation org chart
When working with lines, pay attention to things like weightcolortexture, and style. These subtle qualities can have a big impact on the way your design is perceived.
line styles
Look for places where lines are hiding in plain sight; for example, in text. Even here, experimenting with different line qualities can give you very different results.
text diagram

Shape

A shape is any two-dimensional area with a recognizable boundary. This includes circles, squares, triangles, and so on.
circle diagram
Shapes fall into two distinct categories: geometric (or regular) and organic (where the shapes are more free form).
geometric vs. organic shapes
Shapes are a vital part of communicating ideas visually. They give images heft and make them recognizable. We understand street signs, symbols, and even abstract art largely because of shapes.
shape examples
Shapes have a surprising number of uses in everyday design. They can help you organize or separate content, create simple illustrations, or just add interest to your work. See if you can spot the many examples in the image below.
website with shape-based graphics
Shapes are important because they’re the foundation of so many things. Learn to look for them in other designs, and soon you’ll start seeing them everywhere.
business card and app with shapes

Form

When a shape becomes 3D, we call it a form. Forms make up a variety of things in the real world, including sculptures, architecture, and other three-dimensional objects.
sculpture photo
However, forms don’t have to be three-dimensional shapes. They can also be implied through illustration, using techniques like light, shadow, and perspective to create the illusion ofdepth.
illustrated version of sculpture
In two-dimensional design, form makes realismpossible. Without it, renderings like the image below—a ball with highlights and shading—simply wouldn’t be the same.
realistic rubber ball
Even images that are less realistic use similar techniques to create dimension. Below, the lighting and shading are stylized, but still hint at form and depth.
flat graphic with shadows
In everyday composition, the purpose of form is the same, but on a smaller scale. For example, a simple shadow can create the illusion of layers or give an object a sense of place.
menu with subtle shadows
Basic forms can bring a touch of realism to your work, which is a powerful tool when used in moderation.

Texture

Texture is the physical quality of a surface. Like form, it can be part of a three-dimensional object, as in the example below (a small prickly cactus in a shiny ceramic pot).
cactus photo
Or it can be implied through illustration, suggesting that it would have texture if it existed in real life.
graphic version of cactus
In design, texture adds depth and tactility to otherwise flat images. Objects can appear smooth, rough, hard, or soft, depending on the elements at play.
textured illustration
For beginners, textures make great background images and can add a lot of interest to your work. Look closely, and you may find texture in unexpected places, like distressed fonts and smooth, glossy icons.
website with texture background
Just be careful not to go overboard—too much texture in a single design can quickly become overwhelming.
texture background, text box, font, and icons

Balance

Balance is the equal distribution of visual weight (more specifically, how much any one element attracts the viewer’s eye). Balance can be affected by many things, including colorsizenumber, and negative space.
balanced shapes
Mastering balance can be tricky for beginners because it does take some intuition. Luckily, the design world is full of examples that can help you understand its different iterations.
magazine layout
Symmetrical designs are the same or similar on both sides of an axis. They feel balanced because each side is effectively the same (if not identical).
symmetrical business card
Asymmetrical designs are different, but the weight is still evenly distributed. The composition is balanced because it calls attention to the right things (in this example, the person’s name and company logo).
asymmetrical business card

The rule of thirds

Many people, including designers and photographers, use a strategy called the rule of thirds. This imagines your work area divided into a 3×3 grid. The focal point of the image is placed on or near one of the grid lines, creatingvisual balance with the rest of the space.
rule of thirds diagram
We find this type of composition appealing because, according to studies, the human eye naturally follows this path when scanning a design.
eye path

Putting it all together

The fundamentals of design are all about the bigger picture—in other words, learning to appreciate the many small details that make up every composition.
example of each element in presentation slide
This insight can be applied to almost any type of project, whether you’re creating your own graphics or just looking for simple ways to enhance your work.
slide with graphic and decorative lines

We hope you enjoyed learning the fundamentals of design!

Everything You’ve Ever Wanted to Know About Branding And Identity In Graphic Design

Influencing through design

Branding and visual identity are all around us. Look closely, and you’ll find them on websites, product packaging, and different types of advertising. Even personal items, like documents and business cards, bear some form of identity.
brand identity system
Simply put, branding is what other people think—about you, your company, your product, or your service. Visual identity is what that brand looks like, from your logo to your color choices and so much more.
fast food branding
Strong visuals can be very persuasive. Think of your own experiences as a consumer. Have you ever chosen a product simply because you liked the way it looked? Understanding visual identity can help you make more thoughtful design decisions, regardless of your role, medium, or skill level.

visual identity

Visual identity is kind of like a preview of your brand. Each part of your design is a clue that tells the viewer what they can expect. Your aesthetic can be traditional, modern, or a little more out there—every brand is different. No matter what, all of your design elements work together to show exactly what your brand is about.
restaurant menus
Of course, it’s not all business. You can apply the concept of identity to almost any type of project, including personal designs. Whether you’re updating your resume or looking for ways to enhance your blog, there are many benefits to having a consistent visual style.
personal website and resume
Some companies use an actual style guide to keep their brand looking consistent. If you’re just getting started with design, it’s OK to take a more casual approach.
corporate style guide
The main components of visual identity are logocolortypography, and images. Read on to learn more.

Logo

A logo is what identifies your brand using a particular mark, type design, or both. The most effective logos tend to be fairly simple—something viewers will recognize and remember.
trailfindr logo
Every element of your logo contributes to your brand identity, including your font choice, colors, and other imagery. Change even one of these elements, and it can have a big impact on the way your brand is perceived.
alternative trailfindr logo
In practice, logos are everywhere. You’ll find them in corporate settings, as well as out and about, representing small businesses, freelancers, and other entrepreneurs. A logo is a lot like a literal brand—it’s how people come to recognize you and identify your product or service.
bakery deliver van
That’s why it’s important to use it wisely. A logo that’s pixelated, distorted, or too small to read could give viewers the wrong impression. Below, you’ll find several examples of low-quality files.
poor quality logo files
To combat this, keep a master digital copythat’s sharp, high in quality, and large enough for any project. This way, you’re prepared for anything that might come along, whether it’s a small print job or something much, much bigger.
logo on blimp

Color

Color helps define your brand in a very powerful way. Not only does it make a strong impression on the viewer, but it also creates a sense of unity when used across multiple projects or platforms.
arizona souvenirs
Most brands derive their main colors directly from the company logo. Additional colors can help you expand the main palette and further define your brand’s personality and style.
logo and color scheme
There are lots of ways to use brand colors. Just be careful not to go overboard or ignore widely accepted design standards. Good color use is all about moderation.
Avoid common pitfalls, like colors that vibrate or distract viewers from your work. For instance, in the image below, the text clashes with the background, making it difficult to read.
clashing document
Make sure to include neutrals in your color palette, like black, gray, white, or off-white. This way, when you do use your brand’s colors, they really stand out.
more neutral document

Typography

Text is one of the simpler aspects of identity, but it can be surprisingly expressive. All it takes is a different font, and you can subtly (or not so subtly) change the entire feel of your brand.
contrasting bakery logos
Most brands choose two to three fonts—often inspired by the logo—for basic, everyday use. Creative fonts should also be chosen with care and should be a reflection of your unique visual identity.
winter bakery flyer
There are certain fonts that professionals know to avoid—fonts that were once popular but that are now considered outdated and overused. The fonts below are notorious examples.
outdated fonts
When in doubt, a more timelessunderstatedfont is less likely to detract from your message. Your font choice should complement your brand, but still be current and professional.
modern website

Images

Images are a huge part of building a unique identity. Every photo, graphic, icon, and button is a chance to showcase your brand and shape the way it’s perceived.
trailfindr website
In professional settings, images are usually created specifically for the brand; for instance, pictures in a catalog or graphics in an app. If you don’t have the luxury of this, you can get similar results by choosing images with a subtle through line; for example, a signature color or similar style.
photos with yellow color scheme
Most importantly, avoid images that feel generic or obviously staged. This is difficult if you’re relying on third-party stock, but there are ways to set your brand apart.
stock powerpoint image
Avoid images that lack context or appear frequently in other brands’ designs. Take the photo below. Some viewers might find it off-putting due to the forced pose and artificial background.
girl with laptop
Instead, choose images that seem genuine and that feature authentic people, places, and things. The best images are the embodiment of your unique point of view. They represent how you want to be seen when people think about your brand.
office teamwork

Putting it all together

Visual identity isn’t just a marketing tool. It’s a way of looking at design that removes a lot of the guesswork. With a clear vision of your brand, you know exactly what colors, fonts, and images to use. You can create consistent works that viewers will remember.
record store poster

We hope you enjoyed learning about branding & identity!

Things You’ll Need to Know About Moving And Copying Cell Contents in Excel 2000

Introduction

By the end of this lesson, you should be able to:

  • Move and copy cell contents using:
    • Cut, copy, and paste
    • Drag and drop

Moving and copying cell contents

If you’re not happy with the location of your data, you don’t have to delete it and start entering data all over again. Instead, you can move it around in the worksheet.
Basic moving and copying techniques can be reviewed in our Office 2000 tutorial.

Copying and pasting cells

The Office 2000 Clipboard is helpful if you want to transfer information within a worksheet. In fact, the Clipboard allows you to store up to 12 items and paste them one at a time or all of them at once. To turn on the Clipboard toolbar, choose ViewactionToolbarsactionClipboard from the menu bar.

To cut, copy, and paste:

  • Select a cell or cells to be duplicated.
  • Click the Copy button. Marching ants appear around the selected cells.
  • If you want to move the information from one cell to another, click the Cutbutton instead.
  • Click the cell where you want to place the duplicated information. The cell will be highlighted. If you are copying contents into more than one cell, click the first cell where you want to place the duplicated information.
  • Press Enter. Your information is copied to the new location.
Marching Ants Appear
Important pointSelect a cell or cells to be moved or duplicated and right-click to open the shortcut menu.
Shortcut Menu

Differences in Excel’s Cut, Copy, and Paste functions

While basic cut, copy, and paste functionality works in Excel, you should know that Excel handles it a bit differently:
  1. You must paste data you’ve cut or copied immediately. If you don’t, the cut or copy operation is cancelled.
  2. When you cut a selection, you can paste it once. You can’t paste the selection multiple times. Instead, you must copy and paste the same information over and over again.
  3. When you cut a cell, it’s copied to the Clipboard. This information remains on the Clipboard until you paste it by pressing Enter or the Paste button.
  4. You can’t paste cells on top of existing data. If you do, the existing data is overwritten.

Using drag and drop

Drag and drop is useful in Excel when you can actually see where you want to move your data to a new location.

To use drag and drop:

  • Select some cells you want to move to a new location.
  • Position the mouse pointer near one of the outside edges of the selected cell (avoid the fill handle in the lower-right during this process).
  • The mouse pointer becomes a small white arrow.
Small White Arrow
  • Keeping the mouse pointer on the outer edge of the selected cell, press and hold the mouse button, and dragthe cells to a new location.
Drag and Drop in Excel
Important point

Simple Effective Eay of Inserting And Deleting Cells

Introduction

By the end of this lesson, you should be able to:

  • Insert cells
  • Delete cells

Inserting cells

When working in an Excel worksheet, you may need to insert or delete cells without inserting or deleting entire rows or columns.

To insert cells:

  • Select the range where new cells should be inserted.
  • Right-click and select Insert.
  • The Insert dialog box opens and presents the following four choices:
    • Shift cells right: The cells in the same row are shifted right.
    • Shift cells down: Selected cells and all cells below them in the same column are shifted.
    • Entire row: This inserts an entire row of cells.
    • Entire column: This inserts an entire column.
  • Choose an option, then click OK.
  • Your result displays in the spreadsheet.
Important pointYou can also use the Insert and Delete dialog boxes to insert and delete columns and rows.
Insert Dialog Box

Deleting cells

To delete cells:

  • Select one or more cells.
  • To delete cell contents but leave the cell in place, press Delete.
OR
  • Right-click and choose Delete.
  • The Delete dialog box opens and presents the following choices:
    • Shift cells left: Cells in the same row are shifted right.
    • Shift cells up: Selected cells and all cells below them in the same column are shifted.
    • Entire row: This deletes an entire row of cells.
    • Entire column: This deletes an entire column.
  • Choose an option, then click OK.
  • Your result displays in your spreadsheet.
Delete Dialog Box

What the Best Adjusting Column Width And Row Height Pros Do (and You Should Too)

Introduction

By the end of this lesson, you should be able to:

  • Adjust column width and row height

Adjusting column widths

By default, Excel’s columns are 8.43 characters wide, but each individual column can be enlarged to 240 characters wide.
If the data you are entering in your worksheet is wider or narrower than the default column width, you can adjust the width so it is wide enough to contain the data.

Important pointYou can adjust column width manually or use AutoFit.

Adjusting column width two ways

Manually:

  • Place your mouse pointer to the right side of the column header.
  • The mouse pointer changes to the adjustment tool (double-headed arrow).
  • Drag the edge of the column header to the desired width and release the button.

AutoFit:

  • Place your mouse pointer to the right side of the column header.
  • The mouse pointer changes to the adjustment tool (double-headed arrow).
  • Double-click the column header border.
  • Excel autofits the column, making the entire column slightly larger than the largest entry.
Important pointTo access AutoFit from the menu bar, choose FormatLesson ActionColumnLesson ActionAutoFit Selection.

AutoFit's double-headed arrow

Adjusting row height

Adjusting row height is similar to adjusting column width.

To adjust row height:

  • Place your mouse pointer on the lower edge of the row heading you want to adjust.
  • The mouse pointer changes to the adjustment tool (double-headed arrow).
  • Double-click to adjust the row height to autofit the font size.
  • Drag to manually increase or decrease size.
Resizing row with double-headed arrow

Did you know?

When entering data into a worksheet, never leave blank columns between data-filled columns. Blank columns create major problems when performing advanced Excel functions such as making charts and sorting data.

Don’t use columns to create space between your columns. Instead, adjust column width so your data is easy to read and understand.

Why You Should Spend More Time Thinking About Inserting And Deleting Rows And Columns

Introduction

By the end of this lesson, you should be able to:

  • Insert rows and columns
  • Delete rows and columns

Inserting columns

In Excel, you can insert a column anywhere you need it. Excel moves the existing columns to make room for the new one.

To insert a column:

  • Click anywhere in the column where you want to insert a new column.
  • Choose InsertLesson ActionColumns from the menu bar.
  • A new column is inserted to the left of the existing column.
OR
  • Click anywhere in the column where you want to insert a new column.
  • Right-click and choose Insert from the shortcut menu. The Insert dialog box opens.
  • Click Entire Column in the Insertdialog box.
  • A new column is inserted to the left of the existing column.

To insert multiple columns:

  • Select more than one column.
  • Choose a method (menu or shortcut menu) to insert a new column.
  • The number of columns you originally selected are inserted into the spreadsheet.
Observe how the existing column C is moved to column D to make room for a new column (and new content).

Need to insert column into worksheet

Column Inserted

Inserting rows

You can insert a row in a spreadsheet anywhere you need it. Excel moves the existing rows down to make room for the new one.

To insert a row:

  • Click anywhere in the row belowwhere you want to insert the new row.
  • Choose InsertLesson ActionRows from the menu bar.
  • A new row is inserted above the cell(s) you originally selected.
OR
  • Click in the row below where you want to insert the new row. A cell in the row will be selected.
  • Right-click and choose Insert from the shortcut menu. The Insert dialog box opens.
  • Choose Entire Row, then click OK.
  • A new row is inserted above the cell(s) you originally selected.
Important pointTo quickly insert a row or column, select the row or column heading. Right-click to open the shortcut menu and add a new row.

In the image below, see how the existing row 16 is moved to row 18 after a new row is inserted.

Need to insert rows

Rows inserted

Deleting columns and rows

Deleting columns and rows is much like inserting columns and rows.

To delete columns and rows:

  • Select one or more columns or rows.
  • To clear the content but leave the emptied row in place, press Delete on your keyboard.
OR
  • To delete the contents and remove the row or column, choose EditDelete from the menu bar.